Show your ads on the boards in BRUDVIG HOCKEY!
Your ads show everywhere Brudvig Hockey is played.
Board ads go on the dasher boards around the rink, where a real arena puts them. They show in every mode that has a rink: online games with friends and strangers, games against the computer, Bar Mode on bar and arcade TVs, the TV mode with phones as controllers, the Challenge Cup, practice, and the mini games played on the ice. They show to players in the area you pick: all of the US unless you say otherwise, or only some states, or everywhere.
That's the only place ads go. No pop-ups, no video, no banners over the game, no ad networks, nothing that follows anyone around. The boards were already there. Now they can pay rent.
Plans
| Plan | Price | Weight in the rotation | Panels at once | Center ice |
|---|---|---|---|---|
| Rink | $20 a month | 1 | Up to 1 | No |
| Arena | $100 a month | 5 | Up to 2 | No |
| Center Ice | $700 a month | 35 | Up to 4 | First pick of the four center ice panels |
Monthly, through Stripe. Cancel any time from Manage billing; the ad runs to the end of the month you paid for.
How the boards rotate
- 14 panels
- Six down each side of the rink and one behind each net. The four at center ice, on both sides, are the ones the camera sees most: Center Ice ads get those first.
- Every 20 seconds
- The panels are picked again. Among the ads meant for where the player is, each pick is weighted by what the plan costs, so an Arena ad comes up five times as often as a Rink ad and a Center Ice ad 35 times as often.
- House ads
- Panels nobody has paid for get our made-up local businesses. They only fill what's left over; they never take a panel from a paying ad.
- While there's room
- If there are fewer ads than panels where you are, every ad is up all the time. The weights only matter once the boards are full.
What you see
Your dashboard (below) shows your expected share: the part of all board panel time your ad should get where it runs, and how often it's up at all, worked out with the same rule the boards use against the ads running there now. It also counts board views: one board view is your ad on one panel for one 20-second rotation while the game is on someone's screen. Not a click, not a person, and not a promise anybody looked. Honest numbers about a hockey game's boards, which is more than some ad networks manage.
The image
- Size
- Exactly 1024 x 128 pixels (8 to 1), PNG or JPG, 500 KB at most.
- Seen how
- From the broadcast camera a panel is a strip across the far boards, moving. Four or five big words beat a paragraph. Dark text on light or light on dark; thin fonts disappear.
- Keep clear
- Leave about 30 pixels at the top and bottom free of anything important.
- A link
- Optional. It's kept with the ad. In the game a click is a shot, so the boards aren't links.
What we won't run
What can't go on the boards: nothing for adults only, no gambling or betting, no alcohol, tobacco, vaping or cannabis (a bar can advertise the bar, its food and its hockey nights), no weapons, no politics or causes, no crypto or get-rich offers, no health claims, nothing hateful, nothing pretending to be part of the game (fake buttons, fake scores), and no logos or names you don't have the right to use. We look at every ad before it goes up. If we say no, we say why, and you can fix it and send it again. If you'd rather not, write to us and we refund the month.
Your ads
This part needs JavaScript. Or email team@brudvighockey.com and we'll set it up with you.
What we keep: the ad, its plan, area and link, your profile's username and email (for receipts and review notes), and what Stripe tells us about the payments. Card details go to Stripe, never to us. Board views are counted per ad and per day, with nothing about who saw them. More on the privacy page. Questions, a bigger deal, a league or a tournament: contact us.
Questions
Where do the ads show?
Only on the dasher boards around the rink, in every mode that has a rink: online, against the computer, Bar Mode, the TV mode, the Challenge Cup, practice and the mini games played on the ice. Nowhere else on the site.
Who sees my ad?
Players in the area you pick: all of the US by default, or only the states you list, or everywhere. The area comes from the player's connection (country and state), the way a weather site guesses your city. Nothing about them is kept.
How much does it cost?
Rink $20 a month, Arena $100 a month, Center Ice $700 a month. Higher plans come up more often in the rotation and on more panels at once; Center Ice gets the four center ice panels first.
How do I know it worked?
Your dashboard shows board views (your ad on one panel for one 20-second rotation, with the game on screen) and your expected share where it runs.
How fast does it go up?
As soon as it's approved and paid for. We usually look within a day.
Can I change the image?
Yes, any time. A new image goes back to review and is off the boards until it's approved.
Can I cancel?
Yes, from Manage billing on this page. It runs to the end of the month you paid for.